Comfort manipulation in physical gaming spacesLet's focus on the floors. A brief lesson. Around the machines and the tables, there's plush commercial carpeting. It's easy on your feet and you feel comfortable. When you leave the gaming area, suddenly you're walking on marble tile or some other hard material. Your feet feel worse. You become uncomfortable. Subliminally, you associate being on the gaming floor with comfort.
Can this be brought online?I don't know how much of an effect this whole charade has on revenue, and doubt anyone truly does. It'd be impossible to research in any meaningful way. With that said, I theorize it's possible to achieve the same effect with an online gaming experience. Changing the design of an online casino costs much less than changing a physical one.
Comfort polaritySo in a physical casino you have polar opposites of comfort. They're your tools of psychological manipulation and they're really simple.
- Well-padded carpets = comfortable, as you're playing or at a restaurant.
- Stiff marble = uncomfortable, as you're walking around or leaving.
- Green produces calm, a feeling of refreshment, is associated with wealth, and it's the easiest color on the eye.
- Red causes people to react with speed and force, plus calls for action to be taken. It can be harsh on the eye.