





"So there I am, waiting forever for a cab. And I thought - what if I could just hit a button on my phone, a car comes and picks me up? What if you streamline the payment, tip, all that mess? I was really fired up about it. I wrote up this whole business plan when I got home, and I showed it to my buddy. He's like 'hey, you might really have something here!' But I was really busy with work at the time, I just never went further with it than that."Last fall I heard that story. When I was more formally involved with the IgetCOMPED / Event Wizler enterprise, we used to have these fancy business dinners in the city with cool mixes of people. The guy that was telling us about this was a male model who had a side hustle of Brooklyn Airbnb rentals. I guess he was making decent money doing that, but I'll never forget his Uber story. If it's true, both story and time setting, then he came up with Uber in winter 2009. That's about when the real Uber was founded except his service would've started here in New York. Now it's worth somewhere between $6 billion and $17 billion.
"I'm really busy with my modeling career right now, that's going well, why gamble on some car service idea?" "We're young kids in school, why learn all this web development stuff and build some web app?"Because I made that thing happen or I tried really hard to make that thing happen both make a better story than I thought about it.
Why not share with gamblers the mathematical odds and probabilities of all available bets in the casino? Wouldn't that build some trust in a typically low-trust environment? And do you think many players would change their betting habits anyway?This is easy to implement in an online gaming environment. Put a button or link off to the side of games, that when clicked will show players the mathematics of what they're playing. Better yet - walk the player through how to play the games if they need it. Sure you can guess around with the online "practice plays", but a guided tutorial would be superior and make sure the player knows all the intricacies and points of the game. Naturally written instructions should be available too if a guest just wants to look up something. Why not disclose odds in the tutorials too? So, in "i-gaming", those are three things that should be made available to the player off to the side of their games -
Why not have players' clubs where players know every single benefit (comps, cash back, free play, points, etc.) that they have earned, and what they can spend them on? That seems far superior to having some secret, discretionary, "I'll bestow them on you when I want to" benefit buckets.This is another situation that might be best accomplished in brick-and-mortar environments by just making up detailed pamphlets. Naturally one would distribute them to players when they sign up for the player's club, and also make them available from the player's club desk at all times. Lastly all the information should be posted to the casino website. Shortly before I dealt table games at Turning Stone, all machines were changed to TITOs and the player's club also got overhauled. Fairly regular table players would constantly mention how they preferred the old rewards program, or just didn't understand the new one. From the Turning Stone website:
Why not create a revenue stream and have back-of-the-house tours of those "mystical" casino areas, like surveillance, count rooms, entertainers' dressing rooms, buffet food prep, and other uniquely casino areas?In the physical casino, this would be pretty easy to implement since typically these programs are already in place - for employees. At Turning Stone I believe at least one comprehensive property tour was given a week, to boost employee knowledge and therefore improve one's ability to inform guests. By letting guests come along on your property tours, you can further ensure there's nothing to hide. If a casino doesn't want to set this up, they should at least create an extensive "behind the scenes" tour for their YouTube and other social media. What's the harm in having a professional video crew make everything transparent for the guests? Wynn has produced a video tour for their resort. If applicable you might want to have a video focusing on your gaming, shopping, dining, and lodging separately. Can't we go even farther? Release specific financials for the whole casino operation, whether physical or online. The players already know the house has an advantage, and that they make more than they give out. I doubt full financial disclose on all fronts would do any harm. Make even individual game revenue available. In i-gaming it's relatively easy to implement cryptography in such a way that players can prove the fairness of games. Ensure your online players know how to check this too - just saying it's possible is not enough. Actively ask players for feedback, whether positive or negative. Post both publicly along with an appropriate response. If there was an issue, disclose how you're going to improve. In most businesses, you're dead in the water if those you serve don't trust you. In the gaming industry, a lack of trust has been settling in as normal. Let's clear the smoke and break the mirrors.